A mock-up slide presented to the audience of Google’s partner event, which was leaked to Protocol, showed a vertical video at the center of the screen, with the video’s title, the name of the song used in the clip and quick access to up-and-down thumbs off to the side. That’s about to change with an update that will roll out in the coming months.
YouTube’s mobile app doesn’t let people cast Shorts to the TV, and the service’s TV app doesn’t surface the clips to viewers. However, there’s little to no support for the feature on larger screens. YouTube Shorts has been a big hit on mobile, where the brief vertical videos reached 30 billion daily views earlier this year. The event was dedicated to Google’s own Android TV and Google TV platforms, but YouTube generally aims to keep its experience on par across smart TV platforms, making it likely that these features will eventually launch on TVs manufactured by companies like Samsung and LG as well. YouTube employees shared these plans at an internal partner event with hardware manufacturers last month. A representative for YouTube declined to comment. YouTube will also gain better support for the company’s music service on smart TVs, and its paid TV service is looking to launch split-screen viewing to its subscribers.
YouTube wants people to watch more vertical videos on their TVs: The Google-owned video service is getting ready to support YouTube Shorts, its take on TikTok videos, within its smart TV app, Protocol has learned.
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